Graphic Design: Brand Identity Design Principle

Instructor: Cooper Uliano

New this year! Explore the foundations of graphic design while gaining real-world, industry-inspired skills in this hands-on class for aspiring designers. Using Affinity Studio, a free alternative to Adobe Illustrator and Photoshop, students will learn how to develop a cohesive brand identity—from logo design to brand guidelines, color palettes, typography choices, and more. Through a guided, step-by-step process, you’ll discover how professional designers approach creative projects, including how to:

• Organize a design project from concept through completion

• Think strategically with a brand identity mindset

• Create, refine, and iterate on logo designs

• Build quick mockups to present ideas clearly to clients

• Properly prepare and package files for client delivery
  
  

This class is ideal for beginners, creative thinkers, or anyone curious about pursuing graphic design as a skill or career path. Walk away with a stronger understanding of design workflows and the confidence to bring your ideas to life.

Required materials: Please bring your own computer with “Affinity Studio” installed, along with a charger to keep it powered throughout class.